Join me on a journey starting from a new AdWords account to an amazing ROI!
Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.00:00:00
Google AdWords campaign settings, bids, and locations.00:00:00
Types of keywords and understanding your keyword quality score in Google AdWords.00:00:00
A trustworthy landing page is critical for conversions and high keyword score.00:00:00
Sometimes you can get lucky and make a great campaign with little effort.00:00:00
Start from 0 with me on faith!
Usually it takes faith and consistent effort to get great results.00:00:00
Getting started with faith and a commitment to working in Google AdWords.00:00:00
Conversions are critical for success!
Conversions are all that matter in Google AdWords. Ignore all other data!00:00:00
Preparing for conversion tracking setup in Google AdWords.00:00:00
Go to tools and complete your conversion tracking setup in Google AdWords.00:00:00
How to immediately confirm your Google AdWords conversion tracking is setup properly.00:00:00
Combine with Google analytics for remarketing.
Setting up conversion tracking with Google Analytics is even better!00:00:00
How to add Google analytics tracking for deeper Google AdWords data.00:00:00
Creating my first campaign in my new Google AdWords account.
Keep the first campaign short and simple while you wait for approval.00:00:00
Day 2 Reviewing initial campaign and copying into a new campaign.00:00:00
Keyword research to expand an existing campaign with new ad sets.00:00:00
Display network campaign creation.
How to quickly make display adwords campaigns using search ads00:00:00
Testing trademark and limited approval ads on a new product.00:00:00
Review initial results, improving landing pages, and copying ads.
Day three reviewing the first 5 campaigns and thinking about my pricing.00:00:00
How to quickly try a new landing page in Google AdWords and copy ad groups.00:00:00
Quickly copying campaigns and split testing countries in Google AdWords.00:00:00
Google AdWords keyword research and fast new campaign creation on best offer.00:00:00
First conversions tracked!
First conversions tracked in Google AdWords with a free offer.00:00:00
Choosing which Google AdWords campaigns to pause and save money.00:00:00
Google AdWords is challenging because you have to wait for enough data.00:00:00
Adding keywords to a campaign now getting impressions and expanding to display.00:00:00
After 5 days, I am optimizing Google AdWords campaigns.
Day 5 pausing campaigns not converting and preparing for new sales.00:00:00
Upgrading free campaigns with conversions to new sales ad groups.00:00:00
Having patience waiting for Google AdWords to confirm or eliminate new sales campaigns.00:00:00
Conversion data ad schedule, mobile device bid adjustment, and appreciating success.00:00:00
Competitive keywords and giant opportunities.
Launching a new product with expensive keywords.00:00:00
Creating ads on a trademarked keyword requiring AdWords specialist approval.00:00:00
How to make Google AdWords campaigns on giant search terms.00:00:00
What to do when your conversions are not matching your actual sales.00:00:00
How to start scaling up Google AdWords campaigns with conversions.00:00:00
Making new ads based on what is converting, copying the ads, and adding negative keywords.00:00:00
Google AdWords advanced settings missing solution and optimizing by location.00:00:00
Google AdWords for conversions review with negative keywords, copying ads, and location targeting.00:00:00
Watch as I discover live the reason my Google AdWords conversions are higher than sales.00:00:00
The end or just getting started You decide! I will be continuing to build this!00:00:00
Ongoing challenges with conversions and approval.
What to do when your Google AdWords conversions are different from your sales.00:00:00
How to handle Google AdWords errors for trademark requirements.00:00:00
Using organic search traffic and another keyword tool to add negative keywords.00:00:00
Google AdWords conversions showing in different products than advertised.00:00:00
First positive ROI!
Making a better landing page produces my first proven positive ROI in Google AdWords!00:00:00
How to use location reports to exclude places where ads are not converting.00:00:00
Changing keyword match type to exact match and excluding search partners.00:00:00
Optimizing the budget and bidding.
Raising the daily budget and eliminating countries with high cost conversions.00:00:00
Lowering bids where sales are more expensive and checking the ad schedule.00:00:00
What to do when your cost per conversion suddenly spikes.00:00:00
Using the Google AdWords bid and budget simulator to make campaign changes.00:00:00
Success with lowering conversions and CPC means I now sit and wait!00:00:00
When you finally get a perfect solution, let it run without interference!00:00:00
With two months of good data, now I can go deeper for a lower ongoing cost per conversion.00:00:00
Beginning Remarketing with Google AdWords and Google Analytics.
Overview of correctly setup remarketing in Google Analytics and Google AdWords.00:00:00
Creating a new Google Analytics property and installing tracking code.00:00:00
Linking your AdWords account and starting remarketing.00:00:00
Display network ads with remarketing.
Google Adwords creating an ad group for remarketing with display audiences.00:00:00
Google AdWords fast display ad creation quickly going from 1 ad to 48 ads in an ad set.00:00:00
Google AdWords copying ad display ad campaigns to split by country.00:00:00
Google Adwords display campaigns to similar users.00:00:00
Using Google analytics to optimize Google AdWords marketing and display ads.00:00:00
Google AdWords for video which is YouTube advertising.
Google Adwords for video why use it and how I use it today.00:00:00
How to quickly make a $0.01 cost per view advertising campaign.00:00:00
Using Google remarketing audiences to find similar users.00:00:00
How to make remarketing ads with Google AdWords for video.00:00:00
Making a keyword targeted Google AdWords for video campaign.00:00:00
Targeting your YouTube ads by interest.00:00:00
Using reports to see which of your targeted audience watches the most.00:00:00
Copying global campaigns and changing to USA and Canada targeting.00:00:00