How is this course designed to be useful for you?
Welcome to the email marketing course!00:00:00
What is exciting that you can do with using course?00:00:00
What am I doing a year later with my email marketing?00:00:00
Having users create an account makes getting an email much easier!00:00:00
A fast website makes email signups a LOT easier!00:00:00
Facebook ads with a video to an account sign up make easy list building00:00:00
May 2016 introduction and first steps.
What have I done with my own email marketing? $100,000+ earned via Udemy.00:00:00
The most important part of effective email marketing is delivering value.00:00:00
What mistakes have I made with email marketing? A lot!00:00:00
Surprise! The WEBSITE is the most critical component of great email marketing.00:00:00
Before collecting emails, I chose a service provider that meets my needs.00:00:00
To effectively collect emails, I need help testing different forms and pages.00:00:00
Website basics for branding and building trust.
What do you get in the website basics section?00:00:00
For my domain name, I use my name because that stays the same.00:00:00
WordPress
WordPress is the content management system I use to create my website.00:00:00
3 hosting providers that work great with WordPress for a low cost.00:00:00
The majority of the work comes from making blog posts worth reading.00:00:00
For my WordPress theme I picked one I liked from another website.00:00:00
Starting by making signup forms on my WordPress website.00:00:00
One more reason to have a great website- what do I usually do on a landing page?00:00:00
MailChimp is the first email marketing service provider I used.
I am making my new list with MailChimp because that is how I made my last one.00:00:00
MailChimp cost- free for under 2,000 subscribers!00:00:00
Which MailChimp plan I am using?00:00:00
Read the TOS before sending an email or get your account suspended.00:00:00
Campaigns in MailChimp are emails I have sent.00:00:00
Templates are the outlines I can use to send emails.00:00:00
Lists are collections of email addresses I can send emails to.00:00:00
Reports are where I see the results of my campaigns to lists.00:00:00
Automation is where I can setup emails to be sent automatically.00:00:00
API keys allow me to integrate with WordPress, LeadPages, etc.00:00:00
How to add users to my MailChimp account to help with sending emails.00:00:00
Sending Emails
How to create a new email list in MailChimp.00:00:00
How to edit the text on the opt in email.00:00:00
How to set the double opt in welcome offer page.00:00:00
Using a page on my WordPress website to provide the offer redemption.00:00:00
Forget about making the page ultra secret and handle problems as they come up.00:00:00
Making the free offer in the same format as future offers.00:00:00
Adding a Facebook conversion tracking pixel to my page.00:00:00
Setting up conversion tracking with Google AdWords and “all converters.”00:00:00
Using affiliate links with claiming the free offer.00:00:00
Explaining what to expect next as a subscriber.00:00:00
LeadPages is how I used to build landing pages before having a great WordPress website.
Examples of squeeze pages, capture pages, and registration pages in LeadPages.00:00:00
LeadPages makes trial and error simple for building better email capture pages.00:00:00
How I choose a template to get started with making a new landing page.00:00:00
A simple test to make sure everything is working before continuing!00:00:00
Power User Tips! Know what you need beforehand and test as soon as possible!00:00:00
LeadPages pricing options.00:00:00
Introduction to customizing templates and saving a landing page.00:00:00
Managing integrations in Leadpages by connecting with an email provider.00:00:00
Setting the thank you page as the conversion goal page in LeadPages.00:00:00
Setting up a thank you page for double opt in.00:00:00
An overview of my entire email system with ideas on what I need to create.00:00:00
Building a landing page with another free offer for the email list.00:00:00
Email templates, sending the first message, and reporting.
Live tutorial! Creating an email template to get opens and clicks to my website.00:00:00
Review and preview of my simple email template.00:00:00
Sending my first email to my new list using my template.00:00:00
Understanding and reporting the results of my first email.00:00:00
Google AdWords for Remarketing
Google AdWords is #1 for keeping users coming back00:00:00
Thank you for finishing my email marketing class! What next?00:00:00